What is Personal Branding?
...a deeper look

What is Personal Branding? 

Is your personal brand and image that important?  Yes it is! 

Personal Branding is how people see and perceive you and is the fundamental building block that can and will separate you from your competition, and help you stand out in the crowd.

Until recently, most people only thought of companies as having brand identities, but more recently, it has been more commonplace for professionals, like you, to have a solid brand, too! 

That is where those of us over 50, we have a great advantage to those younger.  We have more experience, have acquired and honed more skills, have more success stories to tell and have accomplished so much more – use that when telling your story and building your brand.

What Is Personal Branding?
...here is an illustration

What is Personal Branding?

Each day we are becoming more aware that each professional's reputation and attributes roll up into a unique personal brand (see illustration above).

What is personal branding?  Just like household name brands, you have characteristics that define you; ways that you think of yourself and ways that others think of you.

Start thinking of yourself as a brand

The question is no longer IF you have a personal brand, but if you choose to cultivate and build your brand or to let it be defined for you by bad influencers and bad information.

Ask yourself this...What do you wish for people to associate with you when they think of your name?

Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your personal branding? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.

When you think about what is personal branding, and marketing yourself, and how it applies to you...think like companies do.  Learn to employ the same Guerrilla Marketing tactics.  Which basically is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. 

In the book Guerrilla Marketing for Job Hunters 3.0 Jay Conrad Levinson writes that...

Landing your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault...use proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.

It's a great read, and a book you should add to your person self-development library.

Protect Your Brand

You have a brand just as much as they do, and you also have a reputation to protect like they do.

Everyone you have ever met has formed opinions about you. You may not be aware of any negative hits to your brand.  That is not good. It could be that someone posted a negative comment about you on Facebook or added an unflattering picture of you on Instagram.

It might not be the most accurate representation of you or your capabilities or your character.  

Just like bad information can affect our credit rating, bad information posted of us, in perhaps not the most advantageous situations – can badly damage our reputation, image and hurt the brand we're hoping to build.

This especially more important in the advent of social media sites like Facebook, Twitter and Snapchat.

Remember ANYTHING you put out on the web (and YES that includes ALL forms of social media), can and WILL be found by potential recruiters and top recruitersso think twice about posting that crazy night out with your buddies, it may come back and haunt you down the road.

The Benefits Of A Strong Personal Brand
...and the influence it can yield

Over 50?

Personal Branding Is Critical...REGARDLESS of Your Age

When you ask yourself, "What is Personal Branding?"...think that no matter what your age, personal branding plays a critical role in successful job-hunting and overall career health.

So...what is your personal branding?

…have you spent enough time improving it lately?



What's on your mind? Is there something specific I can help you with?

This site's success will hinge on me helping you solve problems. For those of us over 50, we face more challenges than others younger than us when competing for jobs and getting doors to open.

I invite you all to share your stories of challenge and successes. We all can learn from those who have faced the same challenges. The idea here is to help and be helped - so please add your comment or insight!


Thank you for your contribution.


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