Value Proposition...
What Is It and Why Do You Need One???

Simply put a value proposition refers to the value a person brings to customers or a company they are interviewing with and why they should choose you over someone else.

It makes you stand out and above the crowded field of competition.

In short, it's:

- The "been there...done that" voice and flair

- A certain "pizzazz" our age group's knowledge, maturity and confidence brings to the table

- Supported by a depth of useful skills (both technical and interpersonal) that our experiences afford us...this is where we separate ourselves from others

- We all get better with age, and that is nothing to be afraid of or hide, so let me teach you how to leverage our life's experiences -- and deliver a more rewarding outcome

How do you create a personal value proposition?

Know the "pain points" of the company and group your going to interview with...then demonstrate how your experiences and background will fulfill the needs and the value that you will adding

- Put yourself in the context of your customer’s needs

- Know the competition that you will be facing, who else will be interviewing and then again, illustrate why they need to choose YOU!

- Put it all together (make them WANT)

In business, a value proposition is a short brief overview of why someone should do business with your company.  Using this same mindset in a job search, you illustrate why a prospective employer would want to hire you over any other candidates.  YOU become the product or service – not a business.  Instead of promoting the virtues of a business, you are promoting your skills and validating why you will be the best solution.

Why Is A Personal Value Proposition Important?

A value proposition is a summary of why an employer should hire a job seeker.

A value proposition is a brief statement written by you to a recruiter or hiring manager. The statement precisely tells what makes you the perfect candidate, how you will add value and will also list your unique skills, strengths, and accomplishments – and YES, your unique value proposition can be your age.  

Age (or maturity as I like to call it)…is perhaps one of most overlooked attributes a job seeker over looks.  Many even try to hide it…but why, age brings EXPERIENCE, MATURITY, and EXSPOSURE to situations many younger candidates lack.  It also helps build leadership skills, problem solving traits and the all-important been there done that life experience.

Exploit that…DON”T HIDE IT!!!


Can One Use It Instead Of A Summary On A Resume?

YES...and many do.

Replacing your resume summary with it is an excellent strategy or adding it to your cover letter or even using it to answer that famously common (and troublesome) interview question, “tell me about yourself” or “how are you different from others applying for this role?”

Again, the value proposition is the value you uniquely bring to a company. It explains the benefit of hiring you and the qualities you provide; and how you do this uniquely well and better than anyone else. It describes your experience about the situation or how it addresses the pain point(s) the interviewer is trying to solve for...and why you are distinctly better than other candidates are.

At the end of the day, it is what and MUST help you stand out from the crowd!


What's on your mind? Is there something specific I can help you with?

This site's success will hinge on me helping you solve problems. For those of us over 50, we face more challenges than others younger than us when competing for jobs and getting doors to open.

I invite you all to share your stories of challenge and successes. We all can learn from those who have faced the same challenges. The idea here is to help and be helped - so please add your comment or insight!


Thank you for your contribution.

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