The definition of marketing (or in this context marketing yourself) is the action or business of promoting and selling products or service.
How do you apply the principles of marketing to building your brand?
Telling YOUR story in a compelling manner that will make recruiters and hiring managers want to call and find out more – to hear more of your story (achievements and accomplishments) and what insights you bring to the table (after all; your the authority, and that is why you MUST market yourself to bring that to the forefront).
In today’s extremely competitive job environment, (which is now even more complicated today by the economic downturn due to the COVID-19 issue). Therefore it is increasingly important for each person to create a brand so that prospective employers can easily understand who you are, what professional skills you offer and why you are the best candidate for the position.
Those beyond entry level positions have been exposed to a collection of experiences gleaned on various jobs and have developed a variety of marketable skills.
When applying for a position “market yourself” so that an employer can easily evaluate your candidacy based on how you specifically are qualified and how you are better equipped than the competition.
By marketing yourself...you'll highlight your skills and experiences and how you've bundled all that into a world of knowledge that your younger, less experienced competitor can't compete with.
This will help create of image of this...
Step 1: Identify Your Audience
Who is it that you will be talking to (outside recruiter, inside HR professional, the direct hiring manager)? Know as much as you can about who you will meeting. Will it be face-to-face, via a Zoom video chat or on a phone call?
Craft a story that will captivate them.
Step 2: Look Your Experiences
Make a list of your major professional and personal milestones. Brainstorm a list with 2-4 ways that these accomplishments can benefit the prospective employer. You know what you can offer, now make them WANT that offering.
Step 3: Identify Trends…and Required Skills
Your story should highlight and focus on what enabled you to learn new skills, and tackled challenges. Growth can be a trend — as can any type of work, use your long list of experiences to your advantage.
Read what's relevant in your field on LinkedIn.
Step 4: Captivate with Strong Communication Skills
A huge advantage that you have over many young professionals that you may be competing with is that you can communicate clearly – many younger folks grew up texting and do not have the best direct communication skills, and often don't do the basics...like direct eye contact, proper acknowledgements during discussions.
One stigma that haunts those of us over 50 is that we do not use or understand modern technology. Show them you do, communicate in a way that THEY understand. Use THEIR speak and KNOW your audience.
This site's success will hinge on me helping you solve problems. For those of us over 50, we face more challenges than others younger than us when competing for jobs and getting doors to open.
I invite you all to share your stories of challenge and successes. We all can learn from those who have faced the same challenges. The idea here is to help and be helped - so please add your comment or insight!
Thank you for your contribution.