The definition of marketing (or in this context marketing yourself) is the action or business of promoting and selling products or services, including market research and advertising. How do you apply the principles of marketing to building your brand? Telling YOUR story in a compelling manner will sell you, and make recruiters and hiring managers want to call and find out more – to hear more of what you have to say and what insights you bring to the table (after all; your the authority, and that is why you MUST market yourself to bring that to the forefront).
Your story plays a part in how you build your network, your professional profile, and yes, your brand.
In today’s extremely competitive job environment it is increasingly important for each person to create a career brand so that prospective employers can easily understand who you are, what professional skills you offer, and based on your accomplishments, if you are the best candidate for the position.
Those beyond entry level positions have been exposed to a collection of experiences gleaned on various jobs and have developed a variety of marketable skills. It is the skillful presentation of these career accomplishments that can provide the broadest number of career opportunities.
When applying for a position it is most beneficial to properly “market yourself” so that an employer can easily evaluate your candidacy based on how you specifically are qualified and how you are better equipped than the competition.
Marketing yourself...highlighting your skills and experiences and how you've bundled all that into a world of knowledge that your younger competitor can't compete with will help create of image of this...
Step 1: Identify Your Audience
Start by identifying your audience. If you do not know who they are, and what they want, you’ll rarely be successful in crafting a story that will captivate them.
Step 2: Look Your Experiences
Make a list of your major professional and personal milestones. Brainstorm a list with 2-4 ways each experience has made you a better professional, matured you – and how you have grown from them.
Step 3: Identify Trends…and Required Skills
Your story should highlight and focus on what enabled you to learn new skills, and tackled challenges. Write down your 2-4 biggest learning curves and two trends that have followed you throughout your career. Growth can be a trend — as can any type of work, use your long list of experiences to your advantage.
Step 4: Captivate with Strong Communication Skills
A huge advantage that you have over many young professionals that you may be competing with is that you can communicate clearly – many younger folks grew up texting and not properly communicating.
Step 5: Learn to Speak THEIR Language
One stigma that haunts those of us over 50 is
that we do not use or understand modern technology. Show them you do, communicate in a way that
THEY understand. Use THEIR speak and
KNOW our audience.
Once again to repeat (since its so important); Marketing yourself and creating a strong personal brand...highlighting your skills and experiences and how you've bundled all that into a world of knowledge that your younger competitor can't compete with – will create a career brand
so strong that prospective employers will easily understand who you are and what
professional skills you offer.